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Mergel, Ines

Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies

Mergel, Ines - Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies, ebook

39,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781118423752
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Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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This hands-on practical guide (and companion to the Social Media in the Public Sector) offers a ready-to-use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their own organizations. The book is filled with illustrative examples, screenshots, diagrams and graphics. Written to be engaging and accessible, the guide has minimal technical jargon, acronyms or "govspeak". The guidebook includes case studies in the words of those who have implemented new media strategies and an accompanying community-driven website with links to the authors' blogs and practitioner social networks.

Keywords: Public Administration & Management, Guide to new media and government, open government and new media, new media initiatives and the government, new media applications and the government, government policies and the new media, government strategies and the new media, transparency in government and the new media

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118423752
Printed ISBN
9781118109939

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