To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. Supercharged examinesin-depththe transition currently underway in China from an export-led economic machine to aconsumer-driven market. It outlines the economic imperative proving that greater consumer reachin China is a requirement in today's globally competitive market. Supercharged alsoprovidesanalysis that segments the market, helping you understand the hotbeds of emerging consumerdemand helping prioritize your company's growth expansion in the market.
- Provides a current view of the growth and channels of modern retail now growing across theentire market
- Considers the importance of understanding China's 'Digital World,' the unique onlineuniverse that is critical to reaching new consumers
- Explores the current distribution as well as the supply chain trends and challenges thatwill help form thebasis of a distribution strategy fundamental to market expansion
Leaders of Fortune 500 companies are beginning to realize that tapping the full growthopportunity in the China market is a requirement. Those companies that successfully make thistransition will be among the winners in the next era of global competition. Superchargedwillenable you to be at the forefront in understanding this transition and capitalize on thishistoric shift.
Keywords: Strategic Management