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Isson, Jean-Paul

Win with Advanced Business Analytics: Creating Business Value from Your Data

Isson, Jean-Paul - Win with Advanced Business Analytics: Creating Business Value from Your Data, ebook

59,50€

Ebook, ePUB with Adobe DRM
ISBN: 9781118417089
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Printing125 pages with an additional page accrued every 6 hours, capped at 125 pages
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Plain English guidance for strategic business analytics and big data implementation

In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.

  • Provides the essential concept and framework to implement business analytics
  • Written clearly for a nontechnical audience
  • Filled with case studies across a variety of industries
  • Uniquely focuses on integrating multiple types of big data intelligence into your business

Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Keywords: Strategic Management, Business analytics, business intelligence, BI, BA, business intelligence vision, win with advanced analytics, big data, advanced analytics, analytics, business analytics sucessful pillars, data mining, text mining, statistics, segmentation, social media analytics, predictive analytics, predictive models, driving sales, leveraging analytics web analytics, customer feedback, competitive intelligence, customer behavior, customer behaviour, industry intelligence, B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Series
Wiley and SAS Business Series
Page amount
416 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118417089
Printed ISBN
9781118370605

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