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Schiavo, Renata

Health Communication: From Theory to Practice

Schiavo, Renata - Health Communication: From Theory to Practice, ebook

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Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes newor updated information, theoretical models, resources, and case studies on:

  • Health equity
  • Urban health
  • New media
  • Emergency and risk communication
  • Strategic partnerships in health communication
  • Policy communication and public advocacy
  • Cultural competence
  • Health literacy
  • The evaluation of health communication interventions

To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e

This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

Keywords: Health communications, books by Renata Schiavo, communications and global health, communications and health equity, communications and health care technological advances, health care and risk communications, communications and urban health, communications and physical skills, communications and cognitive skills for public speaking, health profession and gender communication, writing of health communication proposals

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
2
Series
Jossey-Bass Public Health
Page amount
656 pages
Category
Medicine, Health Care, Mode
Format
Ebook
eISBN (ePUB)
9781118416396

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