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Cornish, Robert

What Works

Cornish, Robert - What Works, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118412022
DRM Restrictions

Printing58 pages with an additional page accrued every 13 hours, capped at 58 pages
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What Works provides applicable and relevant info for business owners that you can put to use to help remedy their problems. Authors Robert Cornish and Wil Seabrook offer advice use such as:
  • Know Your Public: Focus all sales and marketing efforts only on companies and people that fit that audience you defined in the profile. This one strategy will dramatically drive growth because you're directing your efforts to the people most likely to do business with you.
  • Measure Weekly: Measuring by week and managing by week can help you avoid a catastrophe that is hard to handle or correct if you're only measuring quarterly.
  • Say No and Walk Away: Focus on distilling the deals that don't fully align with your goals, purposes and policies.

Keywords: Management

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
192 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118412022
Printed ISBN
9781118391693

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