The parable follows Josh Abrams, a real estate professional who has been down on his luck and needs to deliver results in order to keep his job. He turns to his competition and an unusual coach for help.
Each of the seven myths is a lesson that readers must internalize in order to find success. Individually, each myth challenges accepted wisdom, replacing it with a new, more effective insight. Together, they form a cohesive framework applicable to personal or business achievement.
The myth approach will bring not only a framework for readers to move forward on their personal and professional journeys, but also a revelation of the pitfalls in many conventional approaches to success. The myths included are:
- The Abundance Myth
- The Value Myth
- The Attraction Myth
- The Failure Myth
- The Future Myth
- The Knowledge Myth
- The Happiness Myth
Keywords: Small Business & Entrepreneurship