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Khoo, Valerie

Power Stories: The 8 Stories You Must Tell to Build an Epic Business

Khoo, Valerie - Power Stories: The 8 Stories You Must Tell to Build an Epic Business, ebook

18,05€

Ebook, ePUB with Adobe DRM
ISBN: 9781118387542
DRM Restrictions

Printing60 pages with an additional page accrued every 13 hours, capped at 60 pages
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Learn to tell stories that have the power to inspire, motivate, and sell

Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.

From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.

  • Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell
  • Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms
  • Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive

Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.

Keywords: business stories, better business techniques, business networking, networking, business marketing, marketing, brand marketing, online marketing, self promotion, business promotion, social media advertising, online advertising, business advertising, competitive advantage, sales pitch, sales techniques, business storytelling, Power Stories: The 8 Stories You Must Tell to Build an Epic Business, power stories, Valerie Khoo, Sydney Writers Centre, platform, profile building

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
184 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118387542
Printed ISBN
9781118387511

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