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Tracy, Sarah J.

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

Tracy, Sarah J. - Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact, ebook

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ISBN: 9781118378588
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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.

  • Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
  • Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
  • Written in an engaging style, with in-depth examples from the author’s own practice
  • Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Keywords: Communication Studies, IRB, fieldwork, focus groups, data analysis, ethnography, communication, ethnographic, methodology

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
368 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781118378588
Printed ISBN
9781405192026

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