LeFever, Lee

Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

LeFever, Lee - Art of Explanation: Making your Ideas, Products, and Services Easier to Understand, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781118417317
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Your guide to becoming an explanation specialist.

You've done the hard work. Your product or service works beautifully - but something is missing.  People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. 

You will learn to: 

  • Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
  • Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. 
  • Present: Produce remarkable explanations with visuals and media. 

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Keywords: General & Introductory Business & Management, lee lefever, The Art of Explanation, Making Your Ideas, Products, and Services Easier to Understand, effective communication, effective communication book, communication skills book, communication strategies, explain it to me book, common craft videos, common craft, common craft explanation model, commoncraft video, commoncraft show, commoncraft youtube, how to present an idea, how to do a presentation, how to make a presentation, how to do a good presentation, presentation skills training, how to do presentations, how to give a presentation, communicating effectively, how to communicate effectively, communicate effectively, Common Craft Explanation Model,  

John Wiley and Sons, Inc.
Publication year
Page amount
256 pages
Printed ISBN

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