Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel

Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.

Practical exercises in each chapter help you apply and reinforce techniques as you learn.

• Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools
• Reveals how to target and retain profitable customers and avoid high-risk customers
• Helps you forecast sales and improve response rates for marketing campaigns
• Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising
• Covers social media, viral marketing, and how to exploit both effectively

Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Keywords: Marketing Analytics Data-Driven Techniques with Microsoft Excel; marketing analytics book; books on marketing analytics with excel; low cost analytics; budget analytics; analytics book; excel and marketing analytics; book by wayne Winston; wayne winston book; marketing analytics; data analytics excel; marketing analytics with excel; analytics with excel; marketing analytics techniques; analytics in excel; excel data analysis; data analysis tools; what is marketing analytics; excel data analytics; excel for analytics; data analysis tool; marketing analytics; marketing and analytics; marketing data analytics; market data analytics; market analytics; data analytics; marketing predictive analytics; business analytics; marketing analytics definition; big data marketing analytics; marketing data; analytics; web analytics tools; marketing management analytics; database marketing; marketing database; marketing; marketing analytics tools; data driven marketing; marketing data analyst; marketing analytics data; data driven techniques marketing; data driven marketing; data mining techniques; marketing analytics; online marketing solutions; big data techniques; predictive analytics; data analytics; marketing data analysis; big data market analysis; data analysis training; analyzing data, Database & Data Warehousing Technologies, Database & Data Warehousing Technologies