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Klimchuk, Marianne R.

Packaging Design: Successful Product Branding From Concept to Shelf

Klimchuk, Marianne R. - Packaging Design: Successful Product Branding From Concept to Shelf, ebook

52,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118358542
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

Keywords: Graphic Design, packaging design, product branding, exploring package design, what is packaging design?, package design workbook, marianne klimchuk, groth, calver, dupuis

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
2
Page amount
256 pages
Category
Art, Art History
Format
Ebook
eISBN (ePUB)
9781118358542
Printed ISBN
9781118027066

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