BRICs and Beyond: Lessons on Emerging Markets

With its wide range of current case illustrations and concise summaries, this is a new-generation text that will welcome today’s MBA student to the wider world of 21st century international business.

“…this book is needed not only because it looks at business from the BRICS points of view; it also looks at business from the point of view of tomorrow’s business leaders, and the challenges that they will have to cope with.”—Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK

“…Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICS – distilling from these many lessons and principles…”—Extracted from the Foreword, by Professor Wim Naudé, Director of Research, Maastricht School of Management

“This book is timely and will be well situated to meet significant needs in business education. Written from the perspective of a highly recognised MBA educator, with practical orientation and use of case studies I can see Dr Jones’ book becoming a dynamically useful resource for MBA educators around the world.”—Dr Ian Sutherland, Assistant Professor and Director of PhD Program, IEDC – Bled, Slovenia

“Until now, I have not seen a business textbook that is covering so many emerging markets and so many relevant topics at once. For companies wanting to make a strategic choice about where they want their new markets to be, this book is of great value.”—Joost Dijkstra, Directeur, World Trade Centre, Heerlen, Aachen, Germany

“I am very glad that we have now a book that gives us the possibility to move beyond the common American and European business cases. I strongly recommend this book to anybody teaching and training in emerging economies.”—Diederik de Boer, Director of the Sustainable Development Centre, Round Table Africa, Arusha, Tanzania

“Stephanie Jones is doing an excellent job providing in this book an abundance of practical cases based on real emerging market practice – and by doing so she is filling the gap. Approaching business from this perspective has been long neglected.”—Leo Kerklaan, Director of Franeker Management Academy, The Netherlands

Keywords: General & Introductory Business & Management