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Case, Jean

Cause for Change: The Why and How of Nonprofit Millennial Engagement

Case, Jean - Cause for Change: The Why and How of Nonprofit Millennial Engagement, ebook

34,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781118416808
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A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization

Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy.

  • Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money
  • Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within

Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.

Keywords: Non-Profit Organizations / Marketing & Communications, books by Kari Dunn Saratovsky, books by Derrick Feldman, millennial generation and nonprofits, strategies for attracting millennials to nonprofits, attracting younger donors to nonprofits, attracting younger employees to nonprofits, attracting younger volunteers to nonprofits

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
240 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781118416808
Printed ISBN
9781118348260

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