Carroll, Craig E.
The Handbook of Communication and Corporate Reputation
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
Keywords: Applied Communication, public reputation, public relations, PR, organizational communication, business, social responsibility
- Author(s)
- Carroll, Craig E.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Series
- Handbooks in Communication and Media
- Page amount
- 656 pages
- Category
- Society
- Format
- Ebook
- eISBN (PDF)
- 9781118335451
- Printed ISBN
- 9780470670989