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Carroll, Craig E.

The Handbook of Communication and Corporate Reputation

Carroll, Craig E. - The Handbook of Communication and Corporate Reputation, ebook

193,40€

Ebook, PDF with Adobe DRM
ISBN: 9781118335451
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Printing197 pages with an additional page accrued every 4 hours, capped at 197 pages
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

  • Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
  • Brings together state-of-the-art communication studies insights on corporate reputation
  • Identifies and addresses the lacunae in the research literature
  • Applies new theoretical frameworks to corporate reputation

Keywords: Applied Communication, public reputation, public relations, PR, organizational communication, business, social responsibility

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Series
Handbooks in Communication and Media
Page amount
656 pages
Category
Society
Format
Ebook
eISBN (PDF)
9781118335451
Printed ISBN
9780470670989

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