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Fernandez, Phil

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Fernandez, Phil - Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118331897
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

Keywords: Sales Management

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118331897
Printed ISBN
9781118299296

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