The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
- Key concepts include the power of peripheral referrals and how to create content for your "third circle"
- Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
Keywords: General& Introductory Business & Management, Scott stratten, scott Stratton, the book of business awesome, book of business unawesome, how engaging your customers and employees can make your business thrive, the cost of not listening, engaging or being great at what you do, employee engagement, awesome, unawesome, marketing, marketing book, business awesome, business unawesome, unmarketing, marketing case studies book, business case studies, customer service case studies, public relations case studies, human resources case studies, social media case studies, employee recruitment, management techniques, business management strategies, human resource strategies, employee retention strategies, measuring employee engagement, employee engagement strategy, what is employee engagement, social media, social media strategies, social media strategy, social media marketing plan, social media optimization, social media management, best social media marketing, social media tools, social media consultant book, social media experts, social media marketing, viral marketing, viral video, relationship marketing, entrepreneurship, small business, business, twitter, fac, google +, google plus, public relations, public relations strategies, human resources, customer service, customer service strategies, customer experience, unmarketing, engagement, online engagement, return on investment, internet marketing, content creation, branding