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Kapin, Allyson

Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Kapin, Allyson - Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community, ebook

34,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781118331576
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Strategies for advocacy, fundraising, and engaging the community

Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.

It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Keywords: Non-Profit Organizations / Marketing & Communications, books by Allyson Kapin, books by Amy Sample Ward, books on nonprofit mobile initiatives, mobile media for nonprofits, how nonprofits can use mobile media, SMS and nonprofits, apps and nonprofits, geolocation and nonprofits, mobile social networking and nonprofits

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
256 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781118331576
Printed ISBN
9781118288337

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