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Cecere, Lora M.

Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation

Cecere, Lora M. - Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, ebook

49,60€

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ISBN: 9781118282724
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Printing96 pages with an additional page accrued every 8 hours, capped at 96 pages
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Get proven guidance to build a market-driven supply chain management system

Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.

  • Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks
  • Includes business cases illustrating the market-driven approach
  • Reveals how businesses can identify market risks and translate these into supply-side tactics

As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-markethorizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in BricksMatter.

Keywords: Strategic Management, Demand-driven supply chain management, market-driven supply chain, supply-side tactics, logistics, manufacturing, sourcing, predictive analytics, horizontal processes, Bricks Matter, Charles W. Chase, Lora Cecere

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Series
Wiley and SAS Business Series
Page amount
320 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118282724
Printed ISBN
9781118218310

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