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Hinchcliffe, Dion

Social Business By Design: Transformative Social Media Strategies for the Connected Company

Hinchcliffe, Dion - Social Business By Design: Transformative Social Media Strategies for the Connected Company, ebook

29,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118283622
DRM Restrictions

Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
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From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.

Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.

  • Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more
  • Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies
  • Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions

Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

Keywords: General & Introductory Business & Management, organizations in the social media era, ideas strategies for adopting social business strategies, tools of social media strategy, social trends and social media, cultural trends and social media, technological trends and social media, social media marketing, social product development, crowdsourcing, social customer research management, business, supply chains, customer relationship management

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
272 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118283622
Printed ISBN
9781118273210

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