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Daum, Kevin

Video Marketing For Dummies

Daum, Kevin - Video Marketing For Dummies, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118240489
DRM Restrictions

Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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Savvy advice for adding video to your marketing plan

Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges.

  • Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline
  • Covers the necessary steps for creating the video, from scripting to shooting to editing
  • Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience
  • Details the new frontiers of video marketing including mobile video and measuring results

Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.

Keywords: Marketing & Sales, Video marketing, guide to video marketing, book on video marketing, how to get started with video marketing, video marketing guide, instructions for video marketing, advice for video marketing, learn how to use video marketing, how to create a video strategy, how to produce an effective video marketing campaign, examples of successful video marketing campaigns, how to measure the success of a video marketing campaign, video marketing for dummies, social marketing, online marketing, viral marketing, YouTube marketing

Author(s)
 
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118240489
Printed ISBN
9781118188767

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