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Booth, David

Display Advertising: An Hour a Day

Booth, David - Display Advertising: An Hour a Day, ebook

26,40€

Ebook, ePUB with Adobe DRM
ISBN: 9781118240298
DRM Restrictions

Printing158 pages with an additional page accrued every 5 hours, capped at 158 pages
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A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign

The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign.

  • Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns
  • Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites
  • Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use
  • Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more

Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Keywords: Internet General, online display advertising, learn about online display advertising, how to create online display ads, how to create online display ad campaigns, learn to create online display ads, books about online advertising, books about online display advertising, how to build online display ad campaigns, how to measure online ad success, how to manage online display ad campaigns, learn to use online display ads, how to plan and launch an online ad campaign, how to advertise online

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
528 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9781118240298
Printed ISBN
9781118179710

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