Telecommunications giant Alcatel-Lucent conducted an extensive research project examining how technology affects everyday life. The results of that study are revealed in this intriguing book, supported with short biographies of some of the subjects and filled with actual comments from respondents. From sociological, psychological, and technological perspectives, the book reveals how technology influences the way people of all generations define themselves in a hyper-connected, networked world.
- Explores the 3-P Model, a construct of identity derived from the presentation of one's self-image, how one approaches the protection of things valued, and preferences among the virtual world's myriad choices
- Examines the ever-shifting value of trust between individuals and the brands we love
- Focuses on key issues like privacy and security, and consumer expectations of corporations and governments
- Drawn from hundreds of hours of documented observation and interviews with real people across geographic, generational, socioeconomic, and cultural boundaries
Whether your interest lies in sociology, psychology, marketing or technology, Identity Shift examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse.
Keywords: Computer Science - General Interest, technology and identity, effect of technology on society, Alcatel-Lucent, Alcatel-Lucent studies, technology and society, marketing, advertising, privacy, security, how technology affects us, identity in a virtual world