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Hopkins, Jeanne

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Hopkins, Jeanne - Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118239544
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

  • Use location-based marketing to get new customers and keep existing ones
  • Integrate social media with your mobile media campaign
  • Use mobile E-commerce to improve brand loyalty
  • Measure the ROI of a mobile media campaign
  • Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Keywords: General & Introductory Business & Management, Go mobile, Jeanne Hopkins, Jamie Turner, Location-Based Marketing, Mobile Optimized Ad Campaigns, QR Codes, mobile marketing strategies, social media strategies, inbound marketing, HubSpot, small business marketing, 60 Second Marketer, QR Codes, Mobile marketing case studies, mobile media, new and emerging media, mobile marketing best practices, how to run a mobile marketing campaign, marketing tools, marketing tips, marketing techniques, 2 d response codes, books on mobile marketing, mobile marketing books, mobile marketing, marketing books, social media books, mobile advertising, geo-location marketing, geo location marketing

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118239544
Printed ISBN
9781118167786

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