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Leake, William

Complete B2B Online Marketing

Leake, William - Complete B2B Online Marketing, ebook

39,70€

Ebook, PDF with Adobe DRM
ISBN: 9781118225875
DRM Restrictions

Printing114 pages with an additional page accrued every 7 hours, capped at 114 pages
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Learn to take full advantage of search and social media for B2B marketing

Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more.

  • B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies
  • This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages
  • Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success
  • Covers measuring results, improving web site usability, using metrics, and nurturing leads

Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Keywords: Internet Business, B2B online marketing, B2B marketing, business-to-business marketing techniques, B2B marketing tools, guides for B2B marketers, B2B marketing techniques, online B2B marketing tools, books on B2B marketing, how to use online B2B marketing tools, online B2B marketing guides, B2B marketing with search and social media, B2B social media marketing, B2B online marketing, B2B search marketing

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
380 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118225875
Printed ISBN
9781118147849

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