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Kanter, Beth

Measuring the Networked Nonprofit: Using Data to Change the World

Kanter, Beth - Measuring the Networked Nonprofit: Using Data to Change the World, ebook

19,10€

Ebook, ePUB with Adobe DRM
ISBN: 9781118238813
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Printing101 pages with an additional page accrued every 8 hours, capped at 101 pages
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The tools nonprofits need to measure the impact of their social media

Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.

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  • A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
  • Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
  • Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Keywords: Non-Profit Organizations / Marketing & Communications, Nonprofits and social media metrics, measuring social media results, how to measure social media results, tools for measuring social media results, strategies for measuring social media

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
336 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781118238813
Printed ISBN
9781118137604

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