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Jacobson, Howie

Google AdWords For Dummies

Jacobson, Howie - Google AdWords For Dummies, ebook

22,00€

Ebook, ePUB with Adobe DRM
ISBN: 9781118230244
DRM Restrictions

Printing130 pages with an additional page accrued every 6 hours, capped at 130 pages
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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.

  • Boasts approximately 85 percent updated or new content
  • Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
  • Incorporates changes to the AdWords interfaces
  • Shares best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third-party tools

With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

Keywords: Internet General, Google AdWords, Google AdWords campaign, AdWords interface, search volume, Website Optimizer, maximizing an AdWords campaign, techniques for AdWords campaigns, AdWords free tools, web marketing, adwords

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
3
Page amount
432 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9781118230244
Printed ISBN
9781118115619

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