Grossman, Ken

Beyond the Pale: The Story of Sierra Nevada Brewing Co.

Grossman, Ken - Beyond the Pale: The Story of Sierra Nevada Brewing Co., ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781118235577
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.

Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world."

  • Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product
  • Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way
  • Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California

Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.

Keywords: Small Business & Entrepreneurship, Ken Grossman, beyond the pale book, Sierra Nevada Brewing Company book, Sierra Nevada brewery, sierra Nevada beer, home brew talk, breweries, brewing, starting a microbrewery, California breweries, craft beers, craft beer market, craft brewery, beer brands, beer industry, Sierra Nevada beer book, Sierra Nevada Pale Ale, home brewing, craft beer, home brews, microbrewery, microbreweries, beer books

John Wiley and Sons, Inc.
Publication year
Page amount
256 pages
Art, Art History
Printed ISBN

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