Kanter, Beth
101 Social Media Tactics for Nonprofits: A Field Guide
101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.
With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.
- Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways
- Features 101 beginner to intermediate-level tactics with real-life examples
- Offers a workable format to help nonprofits discover new ways of deploying their strategy
- Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society
Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Keywords: Non-Profit Organizations / Marketing & Communications, Melanie Mathos, Chad Norman, social media tactics for nonprofits, nonprofit social media, Blackbaud, David Meerman Scott, Brian Solis, Beth Kanter, Holly Ross, Mashable, Beth?s Blog, NTEN, chronicle of philanthropy, nonprofit times, philanthropy journal, blackbaud.com, Strategy Revolution, David La Piana, Accidental Techie, Sue Bennett, Marketing for Nonprofits, Jay Conrad Levinson, Frank Adkins, Chris Forbes, Janet Fouts, Rajesh Setty
- Author(s)
- Kanter, Beth
- Mathos, Melanie
- Norman, Chad
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2012
- Language
- en
- Edition
- 1
- Page amount
- 240 pages
- Category
- General Works
- Format
- Ebook
- eISBN (ePUB)
- 9781118218891
- Printed ISBN
- 9781118106242