Ng, Deborah

Online Community Management For Dummies

Ng, Deborah - Online Community Management For Dummies, ebook



Ebook, ePUB with Adobe DRM
ISBN: 9781118182789
DRM Restrictions

Printing101 pages with an additional page accrued every 8 hours, capped at 101 pages
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Learn to manage, grow, and communicate with your online community

Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.

A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.

  • Aims at providing community managers the information they need to get a handle on their online communities and make them successful
  • Addresses the role of the community manager, the core community management tasks, and how to create an online community
  • Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism
  • Offers advice for establishing policies and transparency and encouraging community interaction

Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Keywords: Internet General, online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate with an online community, how to grow an online community, how to grow a successful online community, social media, consumer engagement, social media marketing

John Wiley and Sons, Inc.
Publication year
Page amount
336 pages
Information Technology, Telecommunications
Printed ISBN

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