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Swaim, Robert W.

The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker

Swaim, Robert W. - The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker, ebook

32,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118179246
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Printing84 pages with an additional page accrued every 9 hours, capped at 84 pages
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The strategy and marketing wisdom of Peter Drucker, compiled into one handy guide

Peter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and student Robert Swaim has distilled Drucker's most important business strategies and philosophies into one valuable book. Swaim recounts and compiles Drucker's insight on growth, strategic planning, sales, marketing, innovation, and a wealth of other vital business topics. For anyone who wants to get to know the real Drucker, without digging through all of his books and articles, The Strategic Drucker is a valuable resource.

Robert Swaim, PhD (Beijing, China), has taught at numerous universities around the world and collaborated with Peter Drucker in developing an MBA and executive development program for Chinese executives and managers.

Keywords: Management / Leadership

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
280 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118179246
Printed ISBN
9780470824061

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