Bloomberg, Michael R.

The Art of Being Unreasonable: Lessons in Unconventional Thinking

Bloomberg, Michael R. - The Art of Being Unreasonable: Lessons in Unconventional Thinking, ebook


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ISBN: 9781118239971
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Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

  • Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
  • His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
  • At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
  • Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

Keywords: Business & Management Special Topics, Eli Broad, The Art of Being Unreasonable, Lessons in Unconventional Thinking, entrepreneurship, entrepreneur, entrepreneurial, philanthropy, philanthropic, venture philanthropy, Kaufman and Broad, KB Home, SunAmerica, artist, business, investing, negotiating, risk-taking, risk, Edythe Broad, education reform, scientific and medical research, arts, The Broad Foundations, The Broad Art Foundation, leadership, architecture, workaholic, marketing, wealth, making money, billionaire, Giving Pledge, leverage, logic, persistence, competition, deal-making, venture philanthropy, Broad Foundation, The Eli and Edythe Broad Foundation, AIG, American International Group, Los Angeles, Disney Hall, Grand Avenue, stem cell, genomics, The Broad Institute, Jeff Koons, Cindy Sherman, Michael Bloomberg, art lending, museum, Frank Gehry, the Broad Center, The Broad Prize, The Broad Superintendents Academy, The Broad Residency, The Broad Stage, Jay Wintrob, Jana Greer, Barbara Barry, Eric Lander, Wendy Kopp, USC, UCLA, Caltech, UC San Francisco, Michigan State University, MSU, power, home building, life insurance, retirement savings, annuities, business school, Museum of Contemporary Art, MOCA, Los Angeles County Museum of Art, LACMA, Broad Contemporary Art Museum, BCAM

John Wiley and Sons, Inc.
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192 pages
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