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Martini, Nancy

Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing

Martini, Nancy - Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118239605
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A truly scientific approach to measuring and improving sales performance

Scientific Selling shows how statistically valid measurement can improve every element of the sales environment—from management to coaching to training to creating long-term sustainable sales results. Sales organizations that embrace applied psychology and testing become more competitive because they don’t waste resources on irrelevant or counterproductive activities. Managers can better assess the reasons behind individual and group performance and predictably improve sales results, while fostering a sales culture that attracts and retains personnel who have the drive and motivation to be successful.

Scientific Sellingincludes more than a dozen specific stories demonstrating how scientific measurement improved overall sales performance through easily understood graphics, charts, and descriptions. It details how those teams were measured and how those metrics changed as the result of better hiring practices and better targeted coaching and sales training. Through these detailed case studies, Scientific Selling illustrates the importance of measurement for steering the success of your company. The book:

Describes how the Clark-Mortenson Agency used scientifically proven data-based assessment tools to provide individual sales professionals with a very specific overview to determine their current strengths and areas of growth

Examines Meadowbrook Golf’s program to “manage for individual success” by using scientific testing and measurement to help its top managers understand what motivated their employees

Details how Yankee Candle used scientific measurement to identify the right people to hire, and then used customer case studies and role-playing to focus on leveraging each individual’s natural behavior to sell, thereby creating increases of 40 percent in sales revenue for trained individuals

Scientific testing and measurement can leverage current strengths, identify areas for growth, and increase revenue. Chart your company’s course through the power of Scientific Selling.

Keywords: Marketing & Sales, Scientific selling, Nancy Martini, Geoffrey James, applied psychology testing, database assessment tools, sales performance improvement, Scientific selling, Nancy Martini, Geoffrey James, applied psychology, assessment tools, sales performance improvement, predictable sales results, sales assessment tools, sales excellence assessment, predictive Sales performance, sales skills assessment, quantitative psychology, customized sales training, predictive test, strategic selling coaching, sales assessment test, sales motivation, sales motivation strategies, psychology of selling, sales analytics, analytics for sales, measuring sales skills, improving sales through science, improve sales, grow sales, boost sales, Sales 2.0.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118239605
Printed ISBN
9781118167977

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