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Odden, Lee

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Odden, Lee - Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118239575
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

  • Create a blueprint for integrated search, social media and content marketing strategy
  • Determine which creative tactics will provide the best results for your company
  • Implement search and social optimization holistically in the organization
  • Measure the business value of optimized and socialized content marketing
  • Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Keywords: General & Introductory Business & Management, Lee Odden, TopRank Online Marketing, Optimize, increase online traffic, SEO copywriting, SEO marketing strategies tips, content marketing, social media marketing, search engine optimization, social media, social seo, social media optimization, TopRank Marketing, online marketing, search marketing, content marketing optimization, optimization, internet marketing, web marketing, small business marketing, social media books, marketing books, search engine strategies, content marketing books, marketing metrics, SEO books, SEO

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118239575
Printed ISBN
9781118167779

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