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Proulx, Mike

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Proulx, Mike - Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118239650
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.

Social TV topics include:

  • Leveraging the “second screen” to drive synched and deeper brand engagement
  • Using social ratings analytics tools to find and target lean-forward audiences
  • Aligning brand messaging to content as it travels time-shifted across devices
  • Determining the best strategy to approach marketing via connected TVs
  • Employing addressable TV advertising to maximize content relevancy
  • Testing and learning from the most cutting-edge emerging TV innovations

The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Keywords: Marketing & Sales, Social TV, mike Proulx, Stacey Shepatin, online advertising, marketing, digital marketing, television advertising trends, mobile advertising, reach target audience, mobile marketing, connected TV, addressable TV, TV addressability, second screen, backchannel, television, twitter TV, TV everywhere, time-shifted TV, live TV, broadcast television, second screen, media convergence, social ratings, branded entertainment, product placement, synched ads, synched iPad app, TV check-in, lean-forward, lean-back, channel guide, 3-d television, advertising as content, video on-demand, future of TV, web + TV convergence, smart TV, TV ratings, content discovery, dynamic ads, internet to, interactive TV, social media books, marketing books, social media tools, TV and social media, social media advertising

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118239650
Printed ISBN
9781118167465

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