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Krippendorff, Kaihan

Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

Krippendorff, Kaihan - Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore, ebook

24,80€

Ebook, PDF with Adobe DRM
ISBN: 9781118163863
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers"

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.

Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:

·       Discover the Eight Dimensions of Disruption

·       Learn to play by the Outthinker Playbook

·       Develop the Five Habits of the Outthinker

·       Implement the Outthinker Process

It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.

Keywords: Small Business & Entrepreneurship, Kaihan Krippendorff, Outthink the Competition, market disruption, business strategy, strategists, competition, competitive strategy, social media, strategic leadership, lead, leadership, strategy, Google, Apple, Rosetta Stone, Vistaprint, disrupt, disruption, innovation, innovate, compete, grow, growth, growth strategy, marketing, marketing strategy, creativity

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118163863
Printed ISBN
9781118105085

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