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Stanford, Naomi

Corporate Culture: Getting It Right

Stanford, Naomi - Corporate Culture: Getting It Right, ebook

19,90€

Ebook, ePUB with Adobe DRM
ISBN: 9781118163276
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Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
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How corporate culture affects a company's long-term success

Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help.

In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of "culture change" programmes; and, keep their culture dynamic, responsive and resourceful. The book

  • Provides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman Brothers
  • Describes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate culture
  • Other titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises

Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in.

Keywords: Organization & Management Theory

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Series
The Economist
Page amount
273 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118163276
Printed ISBN
9780470932193

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