Morgan, John

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Morgan, John - Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781118160336
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Ditch traditional corporate branding to create a powerful, recognizable brand

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.

Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.

  • Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider
  • The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you

Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Keywords: Business & Management Special Topics, Brand against the machine, john morgan, branding book, building a brand, brand management, corporate branding, brand marketing, product branding, product brand management, importance of branding, product branding strategy, service branding, product marketing strategy, how to build a brand identity, build brand image, branding, personal branding, positioning, self promotion, personal branding book, personal brand marketing, importance of personal branding, marketing, consulting, entrepreneur, info marketing, information marketing, expertise marketing, small business branding, digital branding, digital marketing, john michael morgan, personality marketing

John Wiley and Sons, Inc.
Publication year
Page amount
240 pages
Printed ISBN

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