Login

Lovett, John

Social Media Metrics Secrets

Lovett, John - Social Media Metrics Secrets, ebook

34,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781118149027
DRM Restrictions

Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
Copy to clipboard19 excerpts

Invaluable advice on analyzing and measuring the effects of social media

Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media.

  • Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers
  • Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals
  • Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future

Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Keywords: Internet General, social media, social media strategies, social media initiative, what are social media metrics, social media metrics, social media case studies, examples of social media, social media operations, different kinds of social media, examples of different kinds of social media, how to measure the effects of social media, how to measure the success of social media, how to measure social media success, how to track social media, how to measure social media, web analytic results, analytics, social analytics, social marketing analytics, social media analytics, social media measurement

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Series
Secrets
Page amount
384 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9781118149027
Printed ISBN
9780470936276

Similar titles