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Smith, Mari

Facebook Marketing: An Hour a Day

Smith, Mari - Facebook Marketing: An Hour a Day, ebook

29,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118239124
DRM Restrictions

Printing105 pages with an additional page accrued every 7 hours, capped at 105 pages
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The bestselling Sybex guide to marketing on Facebook, now fully updated

As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.

  • This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
  • Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
  • Covers using features such as events, applications, and pay-per-click advertising
  • Includes case studies and directions for updating, monitoring, and maintaining your campaign

This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

Keywords: Internet Business, Fac marketing guides, Fac marketing tools, how to market on Fac, how to develop a Fac marketing strategy, how to develop a Fac marketing campaign, Fac marketing advice, guides to marketing on Fac, guides to Fac marketing, Fac marketing techniques, hour-a-day guides, Sybex marketing guides, Chris Treadaway, Mari Smith

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
2
Page amount
350 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118239124
Printed ISBN
9781118147832

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