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Bhargava, Rohit

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Bhargava, Rohit - Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, ebook

24,80€

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ISBN: 9781118238820
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Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.

Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:

  • An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products
  • A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years
  • A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships
  • Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies

With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Keywords: General & Introductory Business & Management, Likeonomics, likenomics, likeability, likebility, influence, persuasion, branding, social media, fac, strategy, marketing strategy, strategic marketing, new marketing, rules of marketing, rules of social media, rules of branding, Ogilvy, David Ogilvy, digital marketing, digital, irrationality, irrational behaviour, irrational behavior, behavioral economics, behavioural economics, believability, believable, how to be believable, social media strategy, strategic social media, Influential Marketing, Rohit Bhargava, relationship marketing, building trust, how to build trust, marketing strategies, engagement marketing, interactive marketing, word of mouth marketing, marketing books, what is interactive marketing

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118238820
Printed ISBN
9781118137536

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