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Napoletano, Erika

The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Napoletano, Erika - The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters), ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118238660
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition.
  • Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality.
  • Community: It's the number one thing that unpopular brands have figured out—learn how to build yours.
  • Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset.

Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

Keywords: General & Introductory Business & Management, The power of unpopular, Erika napoletano, Personal branding, brand management, brand advocacy, community building, marketing, entrepreneurship, small business, business, redhead writing

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118238660
Printed ISBN
9781118134665

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