Typographic Design: Form and Communication

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type.

This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications.

Features in this new edition include:

• A new chapter that analyzes typography on screen

• New case studies featuring typographic design in books, information graphics, web design, and environmental design

• New designer profiles that reveal innovative typographic design processes

• Material presented in full color throughout with many new images

Keywords: Graphic Design, typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’, s marks, keyboard commands, legibility, typographic grid, visual metaphor, analogy, metonymy, synecdoche, multi-modal, semiotics, kinetic typography, type specimens