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Schiavo, Renata

Health Communication: From Theory to Practice

Schiavo, Renata - Health Communication: From Theory to Practice, ebook

84,30€

Ebook, ePUB with Adobe DRM
ISBN: 9781118416396
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Printing197 pages with an additional page accrued every 4 hours, capped at 197 pages
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Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields.  While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:

  • Health equity
  • Urban health
  • New media
  • Emergency and risk communication
  • Strategic partnerships in health communication
  • Policy communication and public advocacy
  • Cultural competence
  • Health literacy
  • The evaluation of health communication interventions

Keywords: Public Health Behavior & Education, Health communications, books by Renata Schiavo, communications and global health, communications and health equity, communications and health care technological advances,  , health care and risk communications, communications and urban health, communications and physical skills, communications and  , cognitive skills for public speaking,  , health profession and gender communication, writing of health communication proposals

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
2
Series
Jossey-Bass Public Health
Page amount
656 pages
Category
Upbringing, Education
Format
Ebook
eISBN (ePUB)
9781118416396
Printed ISBN
9781118122198

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