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Diaz-Ortiz, Claire

Twitter for Good: Change the World One Tweet at a Time

Diaz-Ortiz, Claire - Twitter for Good: Change the World One Tweet at a Time, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118120859
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Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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The official word from Twitter on how to harness the power of the platform for any cause.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.

  • Reveals why every organization needs a dedicated Twitter strategy and explains how to set one
  • Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track)
  • Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund

With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Keywords: Business & Management Special Topics, Twitter and business, Twitter and nonprofits, foundations and Twitter, tweeting for good, tweet for good, organizations using Twitter, how to use Twitter in business, twitter and business growth, TWEET, Diaz Ortiz and Twitter, Hope 140, hope140.org, Room to Read, Global Citizen Year, charity:water, Hope Runs, Skoll Foundation, Nike, Pepsi, MTV, the American Red Cross, Gates Foundation, Case Foundation, National Wildlife Federation, Kiva, United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund, TED, raising awareness with Twitter, Twitter strategy, Twitter strategy for business, Twitter strategy for nonprofits, social innovation and Twitter, philanthropy and Twitter, social media strategy, Twitter4Good

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118120859
Printed ISBN
9781118061930

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