Cholle, Francis

The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct

Cholle, Francis - The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct, ebook


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ISBN: 9781118119099
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A dynamic new way to understand intuition, already implemented around the world at top companies and business schools

Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct.

  • Explores the tension between linear efficiency and random play, and the synergy between reason and instinct
  • Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence
  • Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry

The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

Keywords: Management / Leadership, intuitive compass, intuitive compass model, practical model for problem-solving, model for decision-making, model for sustainable value creation, business model for problem solving, business model for decision making, business model for sustainable value creation, neuroscience research on problem-solving, neuroscience research on decision-making, neuroscience research on sustainable value creation, tension between linear efficiency and random play, thinking holistically, thinking paradoxically, noticing the unusual, leading by influence, intuitive intelligence, the next EI, II, intuitive decision-making, decision-making, psychology and decision-making, business decisions, making business decisions, creative decision-making, using instinct over reason,  , using instinct and reason, using instinct with reason, decision-making and play, Francis Cholle and TED, Francis Cholle and TEDxKC, HEC Paris, The Intuitive Intelligence Program, Francis Cholle and Wharton, Francis Cholle and Knowledge@Wharton, creativity, innovation, sustainable innovation, business model reinvention

John Wiley and Sons, Inc.
Publication year
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256 pages
Printed ISBN

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