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Pritchard, Bob

Kick Ass Business and Marketing Secrets: How to Blitz Your Competition

Pritchard, Bob - Kick Ass Business and Marketing Secrets: How to Blitz Your Competition, ebook

24,80€

Ebook, PDF with Adobe DRM
ISBN: 9781118113431
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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A complete course on the rules of marketing for today’s climate

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.

The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.

  • Delivers step-by-step advice on how to add value to every purchase
  • Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign
  • Develops critical thinking skills to push you beyond your comfort level

With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

Keywords: Marketing & Sales, Kick Ass Business and Marketing Secrets, Mr. Marketing, Bob Pritchard, Guerrilla marketing, word of mouth marketing, duct tape marketing, marketing strategies, marketing strategy, marketing tools

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118113431
Printed ISBN
9781118035085

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