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Dooley, Roger

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Dooley, Roger - Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118175941
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Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

  • Discover ways for brands and products to form emotional bonds with customers
  • Includes ideas for small businesses and non-profits
  • Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Keywords: Business & Management Special Topics, Brainfluence, roger dooley, neuroscience marketing strategy book, behavior research, consumer preference, web marketing, print advertising, scientific approach to marketing, neuromarketing, brain science and marketing, neuromarketing research, neuroscience consumer research, psychology marketing research, neuropsychology marketing research, neuroscience marketing plan, brain scans, brain behavior, why we buy

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118175941
Printed ISBN
9781118113363

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