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Jones, Kathryn

Amway Forever: The Amazing Story of a Global Business Phenomenon

Jones, Kathryn - Amway Forever: The Amazing Story of a Global Business Phenomenon, ebook

29,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118107775
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Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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A fascinating look at five decades of Amway's innovation

Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway."

Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.

  • Delves into how innovation has led to Amway's growth into an international powerhouse
  • Reveals Amway's pioneering marketing tactics and sales strategies
  • Offers an historic perspective, as well as a contemporary look, at how the company has evolved

Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.

Keywords: General & Introductory Business & Management, Amway forever, Amway story, the Amway story, Amway business, Amway businesses, Amway business strategies, Amway business model, Amway business rewards, history of Amway, Quixtar, Amway program, Amway products, Amway brands, Amway sales, Amway?s anniversary, Amway distributors, Amway career

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118107775
Printed ISBN
9780470488218

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