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Coombs, W. Timothy

Managing Corporate Social Responsibility: A Communication Approach

Coombs, W. Timothy - Managing Corporate Social Responsibility: A Communication Approach, ebook

74,40€

Ebook, ePUB with Adobe DRM
ISBN: 9781118106662
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Printing55 pages with an additional page accrued every 14 hours, capped at 55 pages
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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Keywords: Public Relations & Advertising, CSR, corporate reputation, organizational communication, public relations, PR, business ethics

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
1
Page amount
184 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118106662
Printed ISBN
9781444336450

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