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Sullivan, Luke

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Sullivan, Luke - Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, ebook

19,90€

Ebook, ePUB with Adobe DRM
ISBN: 9781118237182
DRM Restrictions

Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
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The classic (and irreverent) bestselling guide to creating great advertising

Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

Creativity is still king, but this new edition contains:

  • Important new chapters and updates that bring Whipple into the new digital world
  • New content and examples for how to use social media and other emerging platforms
  • Illustrate what's changing in the new world of advertising—and what isn't

Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Keywords: Advertising, hey whipple squeeze this, luke sullivan, how to write great advertising copy, branding, advertising copywriting, disciplined creativity, digital marketing, digital advertising, advertising text, art direction, social media, ad writing, how to advertise, marketing, copywriting

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
4
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118237182
Printed ISBN
9781118101339

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